Mark Clarkson asked: Toyota unleashed a one-of-a-kind launch that features its redesigned Tundra pickup truck. The launching of its second generation Tundra in Charlotte, N.C. was graced by various species of automotive press from farming, towing, aftermarket trades, construction, and hunting and fishing, RV, and motorcycle magazines all at the same ride and drive.
“People in construction, farming, mining, will help give us credibility,” said Michael O’Brien, product planning manager. “Among other things, the commercial sales fleet has been charged with finding high-visibility operations, such as road construction and maintenance companies to sign up for fleet purchases of the truck.”
The diversity of reporters made the campaign one
Brad
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